How did we get our start?
40 years ago, founder Michael Kogure arrived from Japan with a singular mission: to improve the health and wellness of Americans through quality products that can be used from the comfort of home.
What makes our products unique?
Our brand conveys quality health and fitness products at affordable prices. We continue to expand the product line to meet our customers needs and help them stay happy, healthy, & active
Why do we love what we do?
As a family-owned and operated company, we take great pride in knowing we've introduced countless people to health and wellness products
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Keeping our loved ones healthy
As we age, it's hard to stay active. Luckily Daiwa Felicity's brand of products help people of all ages live happier, healthier lives

Designed with a small footprint and lightweight construction, this ab/core exerciser will easily become your favorite at-home workout routine. The rocking motion makes use of your own momentum, and the seated and hands-free movements work muscles in your abs, thighs, and lower back.